Transforming cars-what’s not to love? We love 3D, so we decided to have the old cars transform, Michael Bay style, into their new counterparts. Talk about breaking through the clutter. Each car was animated by hand and each one took about a week to animate and render.
These spots ran as :15 second bookends for 6 months for various tier 2 Honda Dealer Groups in Cincinnati, Indianapolis, Toledo, Louisville, and Nashville.
Agency: St Gregory Group
Animation and Sound: Scotty Swemba
Writer: Stephanie Meinberg
Software: Adobe After Effects / Maxon Cinema 4D